Lesson overview:
In this lesson, your students will discuss how companies support Pride Month. Some genuinely aim to support the LGBT+ community🫂, while others seek to capitalize🤑 on the community's collective buying power🌚. Your students will examine successful Pride Month🏳️🌈 marketing campaigns alongside examples of rainbow-washing💶, learning to distinguish between the two. Additionally, they will acquire new marketing-related vocabulary throughout the lesson.🤓
In 60 minutes, students will:
🌈 discuss Pride Month marketing and rainbow washing
💖 read an article about successful Pride Month marketing campaigns
👀 practice reading comprehension skills
👩🏫 learn new phrases related to marketing
