Lesson overview:
In this lesson plan, students will dive into the world of influencer marketing and explore how brands collaborate with creators of different tiers. Through vocabulary practice, discussions, and scenario-based tasks, learners will develop confidence using marketing collocations like boost client loyalty and forge trust.
By the end, students will be able to:
- explain influencer marketing concepts
- compare influencer tiers for campaigns
- apply collocations naturally in context
Lead-in:
Kick off the lesson with a discussion: “Are you more likely to buy a product if an influencer uses it?” Students share experiences and opinions about influencers they follow, setting the stage for exploring influencer tiers and branded content.
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