Lesson overview:
In this lesson plan, your students will explore how Duolingo keeps users hooked 🎮. They’ll dive into an interview with Duolingo’s CEO to uncover the strategies behind its success and gamified learning experience 🎯. Together, they’ll discuss key concepts like motivation, habit formation, and branding while learning how these techniques make the app so engaging 📱.
In 60 minutes, students will:
đź—Ł discuss what makes apps addictive
📖 read and analyse an interview with Duolingo’s CEO
đź“ť practice reading comprehension skills
đź’ˇ learn new vocabulary related to motivation, engagement, and branding
