Lesson overview:
In this lesson plan, your students will explore how Duolingo keeps users hooked 🎮. They’ll dive into an interview with Duolingo’s CEO to uncover the strategies behind its success and gamified learning experience 🎯. Together, they’ll discuss key concepts like motivation, habit formation, and branding while learning how these techniques make the app so engaging 📱.
In 60 minutes, students will:
🗣 discuss what makes apps addictive
📖 read and analyse an interview with Duolingo’s CEO
📝 practice reading comprehension skills
💡 learn new vocabulary related to motivation, engagement, and branding
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