Lesson overview:
In this lesson, your students will explore the art of conducting effective customer interviews 🎯. It’s a challenging task for product managers and researchers to ask the right questions to obtain valuable insights 🧠. Your students will watch a video that contrasts poor and effective interview techniques 🎥, learn how to distinguish between them 📝, and practice crafting and asking insightful questions in pairs 🤝.
In 60 minutes, students will:
🎙 discuss customer interviews
📖 watch a video about good and bad customer interview questions
🎯 practice listening comprehension skills
📎 learn to ask better questions
